Screaming Blog
SEO & search marketing news and chatter from Screaming Frog.
31 March, 2025 by Mark Porter
The brightonSEO Crawling Clinic April '25
Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can...
19 March, 2025 by Euan Brock
Should You Bid on Your Own Brand in Google Ads?
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already...
13 March, 2025 by Valia Kalfa Et al.
Design Trends That Are Shaping 2025
Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. As we...
7 March, 2025 by Mairead Folan
From Baby Bottles to Business Meetings: Navigating the Return to Work after Maternity Leave
As International Women’s Day approaches, I’ve been reflecting on my return to work after maternity leave – a whirlwind of emotions, from excitement to full-blown panic. Would I still know what I was doing? Would my team still need me?...
24 February, 2025 by Ellie Brett
Screaming Frog Take on WTSFest London '25
This year the Women in Tech SEO annual conference invited exhibitors to join them once again in chatting with the wonderful community members. As avid exhibitors, we just had to get involved in handing out cool merch and talking to...
13 February, 2025 by Ziggy Shtrosberg
Generate JSON-LD Schema at Scale With JavaScript Snippets
This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and...
27 January, 2025 by Konrad Szymaniak
Enterprise SEO: Don't Walk Before You Can Crawl
In enterprise SEO, effective collaboration across departments such as Development, Content, and PPC is essential to achieving business objectives. A key challenge is securing stakeholder buy-in, which can be addressed by aligning SEO goals with broader business outcomes, such as...
9 January, 2025 by Mark Porter
Screaming Frog Beanie Giveaway
Note: This giveaway has now ended It’s been a fair chunk of time since we last did a giveaway on our blog, so now felt like the right time to climb up into the loft (or attic) of Screaming Frog...
8 January, 2025 by Tom Jeffery
Travel SEO Industry Report 2024
Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs...
17 December, 2024 by David Gossage
Advanced Xpath Functions for the Screaming Frog SEO Spider
One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously written about using XPath for custom extractions, which...
