15 November, 2021 by Tory Gray Et al.
Conducting an SEO Content Audit: 6 Things You Might Be Overlooking
The process of conducting an SEO content audit can take many shapes. It can be an interpretive review of a site’s top organic landing pages. Or it can take the form of a data-driven inventory that documents an entire site’s...
22 July, 2021 by Oliver Brett
How to Build User Trust With CRO & UX Tweaks
With this summer’s BrightonSEO pushed online (again) due to the global pandemic, spare a moment for the poor SEO conference celebrities, who must go without applause, admiration, and retweets for another season. It’s a hard life. As a self-declared SEO...
13 October, 2020 by Freddy Barnes
How to Turn Data into a Content Marketing Campaign
Lies, damned lies, and statistics. This pithy quote sums up most people’s attitude to data. It’s either untrustworthy, unreliable, or just plain boring. But in the right hands data can be turned into stories. Stories that captivate. Stories that excite....
5 August, 2020 by Richard Lawther
How Many Sites Pass the Core Web Vitals Assessment?
Speed has long been an official ranking factor, but with the introduction of the Core Web Vitals (CWV), many an SEO might have noticed the ominous Pass/Fail assessment within PageSpeed Insights. While these metrics aren’t yet used in Googles algorithm,...
17 July, 2020 by Oliver Brett
Five Ways SEO Has Changed In the Last Five Years
I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my...
9 July, 2020 by Jack Prouse
Write Better: Tips For Effective Online Copywriting
Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you...
24 June, 2020 by Tom Jeffery
How to Ideate Content Marketing Campaigns
We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy...
3 October, 2019 by Freddy Barnes
The Beginner's Guide to SEO Competitor Analysis
Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy....
3 September, 2019 by Patrick Langridge
How to Scrape Google Search Features Using XPath
Google’s search engine results pages (SERPs) have changed a great deal over the last 10 years, with more and more data and information being pulled directly into the results pages themselves. Google search features are a regular occurrence on most...
15 August, 2019 by Mark Porter
The Do's and Don'ts of Chasing for a Link
It’s happened to all of us. You bag another piece of coverage for your client’s content piece on a top-tier publication, which you’re ecstatic about. However, after a quick scroll through your elation is suddenly offset by a small twang...
